Dakwah Ekonomi Islam Digital: Analisis Strategi Literasi Ekonomi Syariah melalui Media Sosial di Era Society 5.0

Abstract

This article explores digital Islamic economic da'wah strategies to enhance Islamic financial literacy through social media in the era of Society 5.0. Using a literature study approach, this research examines the integration of Islamic economic principles with digital technology to deliver inclusive, communicative, and contextual da'wah messages. The findings reveal that social media platforms such as YouTube, Instagram, and TikTok serve as strategic tools to engage younger generations, who are the primary users of digital technology. Effective digital da'wah requires visually appealing content, accessible language, two-way interaction, and collaboration with credible Islamic influencers. This study emphasizes the need for synergy among preachers, academics, business actors, and policymakers in building an ethical, educational, and sustainable digital da'wah ecosystem. Integrating sharia values with a digital humanism approach lays the foundation for fostering a society that is spiritually, socially, and economically literate in Islamic economics.

Keywords: Islamic economic da'wah, literacy strategy, social media, Society 5.0